NBA 2K27 - Deluxe Edition Cover Concept & Key Art
I’ve always wanted to explore what a next-gen NBA 2K cover could look like if pushed into a more cinematic, high-impact direction.
This concept for NBA 2K27 Deluxe Edition centers around explosive motion, atmosphere, and energy - capturing the feeling of a superstar moment rather than a traditional posed cover.
The design blends arena lighting, particle textures, and color-split lighting to create a sense of scale and intensity - almost like the player is breaking through the environment itself.
I wanted the cover to feel premium, retail-ready, and platform authentic - so I built it out across multiple real-world applications including PS5 packaging and digital storefront placements.
Full creative direction, design, compositing, and mockups by me.
Primary cover concept for NBA 2K27 Deluxe Edition. Built around explosive motion, arena lighting, and energy to capture a true superstar moment rather than a static pose
Retail packaging application showcasing the cover in a premium PS5 case presentation. Designed to feel shelf-ready and authentic to official PlayStation branding standards
Front-facing packaging view highlighting title hierarchy, rating placement, and logo balance within a real retail format
In-store placement mockup visualizing how the cover would appear in a live retail gaming section.
Focused on realism, lighting integration, and shelf presence
Digital storefront application showcasing the cover within the PlayStation Store UI environment.
Created to test legibility, impact, and thumbnail recognition at platform scale