This is a tribute key art concept for Welcome to Derry, exploring how I’d approach campaign direction and rollout.
Goal was to keep it minimal on verbiage and let the imagery do the heavy lifting: vintage print textures, aged paper/ink distress, and a slightly retro horror feel (rooted in the series’ time period) fused with modern cinematic contrast.
The red “sun” is also a subtle nod to Pennywise’s balloon, with the string pulling down into the lower left.
Personal work / concept exploration - not official.