IT: Welcome to Derry - Key Art Tribute
This is a tribute key art concept for Welcome to Derry, exploring how I’d approach campaign direction and rollout.
Goal was to keep it minimal on verbiage and let the imagery do the heavy lifting: vintage print textures, aged paper/ink distress, and a slightly retro horror feel (rooted in the series’ time period) fused with modern cinematic contrast.
The red “sun” is also a subtle nod to Pennywise’s balloon, with the string pulling down into the lower left.
Personal work / concept exploration - not official.
Final key art concept - ‘IT: Welcome to Derry’ tribute poster
Gallery-style framed poster application (clean interior display)
Large-format framed display in a modern public space
Digital signage / lobby screen usage for a premium campaign placement
Wide-format billboard-style screen crop (close read on Pennywise + cast)
Steelbook packaging placement (desktop product hero)
Alternate steelbook packaging placement
Collector-style box packaging concept using the key art as hero cover
Round packaging variant - poster wrapped as a cylindrical product sleeve
Printed one-sheet and booklet proof on desk (real-world print texture read)
Editorial spread mockup - key art across a two-page layout
Trade show / premiere banner stand concept
Streaming UI concept - key art as hero tile on tablet interface
TV/console streaming UI placement - hero art + title lockup on screen
Gritty street-level wild posting mockup - darker horror tone to close it out