Tru or Die Chiraq - Video Game Identity, Key Art, and Campaign Pitch
A full video game branding and campaign concept for Tru or Die: Chiraq, developed as a cohesive visual system spanning logo design, cover art, storefront presentation, and marketing mockups.
This project was originally presented as part of a major commercial video game branding process for a title planned for console release before launching on Steam for PC. Being considered at that level for a real release was an honor and a milestone I remain proud of.
The work explores how the game could live visually across key art, digital storefronts, promotional environments, and platform-specific executions. The focus was on building a gritty, cinematic world that feels bold, culturally grounded, and true to the tone of the game while remaining commercially viable across all touchpoints.
The main cover art establishes the tone, characters, and visual identity of Tru or Die: Chiraq.
Designed to immediately communicate intensity, hierarchy, and narrative presence at both large and small scales
A digital storefront mockup demonstrating how the cover art and identity system translate within a platform environment.
The layout prioritizes clarity, impact, and strong call-to-action hierarchy
A conceptual web presentation extending the game’s visual language into a digital marketing experience.
Designed to maintain consistency while adapting to interface-driven layouts
A large-format experiential mockup exploring how the key art could live in promotional or environmental settings.
Scale, lighting, and framing reinforce the cinematic nature of the campaign
A physical packaging mockup showing how the artwork translates into a boxed product format.
Designed to retain depth, realism, and shelf presence
An alternate angle and composition exploring motion, depth, and visual energy.
This variation demonstrates the flexibility of the identity system across campaign assets
A final presentation reinforcing the project as a complete visual campaign rather than a single standalone design.
Showcases how the logo, key art, and branding system work together cohesively