Scream 7 - Concept Key Art & Campaign Direction
This project explores a conceptual key art and marketing campaign direction for Scream 7, reimagined as a modern theatrical rollout while staying rooted in the franchise’s iconic horror DNA.
The goal was restraint over excess. One core image. One symbol. One feeling. Ghostface stripped back to its most unsettling form and treated as a cinematic icon rather than a character portrait. The campaign leans heavily into atmosphere, negative space, and tone, allowing fear to live in silence rather than spectacle.
From the primary one-sheet to large-scale outdoor placements and premium physical formats, this concept demonstrates how a legacy horror franchise can feel elevated, contemporary, and terrifying without losing its identity.
The core theatrical poster. Ghostface isolated in darkness, rendered with cold blue tones and subtle motion distortion to heighten tension. Minimal copy allows the imagery to breathe and unsettle
Large-format billboard mockup showing how the key art dominates a cityscape at night. Designed for instant recognition and psychological impact from a distance
A closer, ground-level placement emphasizing scale and presence. The mask becomes confrontational, forcing direct engagement with passersby
A classic cinema exterior treatment. The contrast between nostalgic theater lighting and the modern, stripped-back poster reinforces the franchise’s longevity
A collector-focused physical format showcasing how the artwork translates to premium packaging. Texture, lighting, and material finish elevate the horror into something tangible and iconic
A more aggressive visual exploration pushing motion, light, and energy. Designed for digital placements, trailers, and social-first executions where intensity is key