Super Bowl LX Key Art Concept - Legacy
A cinematic key art concept created to capture the scale, legacy, and spectacle of the Super Bowl stage.
The visual centers around two opposing quarterbacks standing before the Lombardi Trophy, framed in a cosmic stadium atmosphere to represent the magnitude of the moment.
My goal with this piece was to push beyond traditional sports advertising and approach the artwork more like theatrical film key art.
Heavy emphasis was placed on lighting, atmosphere, texture overlays, and reflective storytelling elements within the trophy itself to symbolize legacy, pressure, and immortality.
Designed as a full campaign-ready visual that could scale across broadcast, digital, social, and environmental placements.
Primary cinematic key art concept focused purely on atmosphere, scale, and storytelling
Broadcast-ready variation integrating official event branding and placement hierarchy
Applied campaign visualization displayed within a digital broadcast preview environment
Close-up composition study highlighting lighting, reflections, and texture work inside the Lombardi Trophy