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Toy Story 5 - Alternative Teaser Poster Series

An alternative teaser poster exploration for Toy Story 5 centered around the evolving conflict between traditional imaginative play and emerging technology.

Rather than recreating the familiar hero-pose ensemble format, this concept leans into a more cinematic and thematic direction — presenting the story as a generational clash:

Toys vs Tech.

The primary teaser focuses on Woody in silhouette, contrasted against bold color blocking inspired by classic Pixar palettes — while subtly introducing the looming presence of the new tech antagonist through abstract form and negative space.

The secondary poster explores a darker, more stylized tone — positioning Buzz Lightyear as a lone defender against an encroaching digital force. Neon lighting, glitch textures, and vaporized energy effects reflect the technological threat overtaking the traditional toy world.

Together, the posters showcase two contrasting marketing approaches:

• Graphic / editorial teaser
• Cinematic / stylized character spotlight

Mockups were developed to present the work in real-world theatrical and print environments, reinforcing how the campaign could live across outdoor, retail, and promotional placements.

Primary alternative teaser poster. Woody is presented in silhouette form to symbolize the fading presence of traditional play, while the looming abstract shape behind him hints at the emerging villain

Primary alternative teaser poster. Woody is presented in silhouette form to symbolize the fading presence of traditional play, while the looming abstract shape behind him hints at the emerging villain

Real-world theatrical poster mockup showcasing how the teaser key art would live within cinema and retail environments. Focus was placed on preserving color vibrancy and graphic contrast at large-format scale

Real-world theatrical poster mockup showcasing how the teaser key art would live within cinema and retail environments. Focus was placed on preserving color vibrancy and graphic contrast at large-format scale

Secondary teaser featuring Buzz Lightyear as the defender against the rising technological threat. Neon lighting, glitch distortion, and digital vapor effects were used to visually show the collision between analog imagination and synthetic evolution

Secondary teaser featuring Buzz Lightyear as the defender against the rising technological threat. Neon lighting, glitch distortion, and digital vapor effects were used to visually show the collision between analog imagination and synthetic evolution

Framed environmental mockup designed to present the alternate poster within a premium theatrical or gallery setting. This application highlights how the stylized neon treatment translates into collectible and promotional print formats

Framed environmental mockup designed to present the alternate poster within a premium theatrical or gallery setting. This application highlights how the stylized neon treatment translates into collectible and promotional print formats

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